Data Warehouse & Data Mining

 

Data Warehouse 

  • Central computer system that collects, cleans, and stores data from different places. 
  • Typically uses extract, transform, and load (ETL) or extract, load, and transform (ELT) processes to clean, prepare, and organize data for business intelligence (BI) and other data analytics use cases. 
  • It helps companies look at past information and current numbers to make smart choices.
  • Goals: To improve the quality and accuracy of business information and to provide this information in an accessible and understandable form for users to use in making decisions. 

Change of times 




Data Mining: Target Example  https://www.matillion.com/blog/5-data-mining-business-intelligence-examples  

Data Warehouse: https://peliqan.io/blog/data-warehouse-examples/ Health care & Pizza House 

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Marketing Definition

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 4p Mix (Product, Price, Place, Promotion)  Foundational framework that helps businesses bring a product to market successfully.  A well-balanced combination of these elements is fundamental for any successful business.  Product: A tangible or intangible offering that a business provides to customers.  Price: A fiscal value assigned to the product.  Place: Focusing on the availability of the product to customers at the right place and time.  Promotion: Communication and marketing strategies that advertise the product.  The goal of human activities is to satisfy human needs and desires through exchange processes, the act of obtaining a desired object from someone by offering something in return.  Supply and Demand  Supply refers to how much of goods and services are available  Demand refers to the willingness of consumers to purchase goods or services  Interaction between these two determines market prices and is essential for p...
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Evolution of Management Theory - Classical Theory

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Leadership

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Leadership A process whereby an individual influences a group of individuals to achieve a common goal.  Transactional Leadership A management style that uses a system of rewards and punishments to guide and motivate workers.  Relies on a clear chain of command, strict rules, and short-term goals.  Leaders tell workers what to do, check their work, and give bonuses or penalties based on results.  Transformational Leadership  Do not utilize the system of rewards and punishments to motivate employees.  Transforms employees to pursue organizational goals over self-interest.  Transformational leaders engender trust, seek to develop leadership in others, exhibit self-sacrifice and serve as moral agents, focusing themselves and followers on objectives that transcend the more immediate needs of the work group.  Foster higher levels of intrinsic motivation, trust, commitment, and loyalty from followers. Example:  Transactional Leadership:  Bill G...
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