Hyeonjin Lee- Business Marketing

 ESG ESG (Environmental, Social, and Governance) is a set of standards measuring businesses' impact on the environment, society, and how transparent and accountable they are.  A tool for enterprises to show their non-financial performance to investors.  It is a social value issue, but capital-driven and investor-driven frameworks.  Environmental:  Focuses on how the business minimizes its impact on the environment.  Allows businesses to target different parts of their organization and implement more sustainable and ethical uses.  Social:  Focuses on how business impacts wider society and workplace culture.  Governance:  Processes of decision-making, reporting, and planning for running a business.  Good governance will appeal to investors and your supply chain.  It is an important component for the growth of businesses.   Seven Features of ESG Management  ESG Advantages and Disadvantages  Advantages Improves ...

 4p Mix (Product, Price, Place, Promotion)  Foundational framework that helps businesses bring a product to market successfully.  A well-balanced combination of these elements is fundamental for any successful business.  Product: A tangible or intangible offering that a business provides to customers.  Price: A fiscal value assigned to the product.  Place: Focusing on the availability of the product to customers at the right place and time.  Promotion: Communication and marketing strategies that advertise the product.  The goal of human activities is to satisfy human needs and desires through exchange processes, the act of obtaining a desired object from someone by offering something in return.  Supply and Demand  Supply refers to how much of goods and services are available  Demand refers to the willingness of consumers to purchase goods or services  Interaction between these two determines market prices and is essential for p...